Sample content. Every name and number on this screen is made up. Nothing is read from the database and nothing is sent: a button that would save or send says so instead. Turn it off
Paying subscribers
—
Recurring, per month
Cards that bounced
Enquiries nobody has answered
Owed to us
Builds in flight
A plan should arrive here from Stripe through the webhook, and Stripe stays the system of record. Anything marked “not at Stripe” did not arrive that way: it exists in this database and nowhere else, so no card is charged for it.
Every build, by stage. Archived is a state rather than a stage — a brief that was abandoned and a site retired after three years both land there — so it sits outside the ramp instead of at the end of it.
Oldest first. Spam is counted but never listed — it is marked rather than deleted.
The left-hand column is the only one that costs money while you read it.
Everything recorded against one enquiry — what they asked for, what has been written about it, and where it came from.
From the enquiry landing to a human answering it. The one number on this screen that is cheap to improve.
Typical reply
Still unanswered
Moving one to contacted, quoted or won records the first human reply — once, and never overwritten. Marking it lost or spam does not, because neither is an answer.
On file
No site on file
No way to reach them
Name and status are enough to file someone. The site and the contact can follow once they are agreed.
One per build. A client with none has nothing on the pipeline and nothing for their own portal to show them, which is worth seeing beside the name.
Overdue
Outstanding, issued
Paid
Only a plan Stripe bills counts as recurring; monthly and yearly are never added together. Advertising fees are kept with Ads.
Open with no start date
In build over 60 days
Live sites
Against the client it is for. Every other screen in this system reads from here, including theirs.
What exists, counted from the tables themselves. An empty card elsewhere is either no rows or no permission, and this is how you tell which.
The role shapes what is offered; the database decides what is allowed.
A made-up studio with a full week of work, for showing the Office. Nothing is real while it is on, nothing is written, and only this browser sees it.